It is the personality of the designer, the interpretation of what he sees, reads, hears and experiences that will be the starting point of his creation.
Being open minded is one of the vital premisses to be a good industrial designer.
Best ideas are born trough observation of the consumer, his behaviour, needs.
From a scribble on a scrap sheet till the final click, design is hard labour. Simple solutions are the hardest to realise. That is our challenge.
Tools are extensions of a designers mind, building your idea confronts you with reality and gives the vital feedback to progress in your creation.
Finding and working with skilled people, listening to their input, design is teamwork across the world. Design is never a stand alone act.